Hi! I'm Valentina, a bilingual public relations expert with over six years of experience in media relations and marketing communications. I was born in Bogota, Colombia and raised in Germany and Houston.
Like my personal background, my career experience is a colorful one — including luxury retail, tech, hospitality and healthcare. My current experience in public health and media advocacy has shown me that work fueled by passion and authenticity yields results and excellence.
Elevating stories through earned media is integral to my story telling. Earning media placements across local and national media outlets positions my brand as the expert on the topic. Whether through letters to the editor, opinion pieces, or traditional broadcast, I strategically elevate stories that move the needle.
Marketing + Strategic Communications
Managing an Estée Lauder brand during a pandemic, when lipstick became an afterthought, crafting hospitality messaging amid widespread supply shortages, and spearheading public health campaigns in an information-fatigued landscape have strengthened me as a strategic communicator. Leading research and health advocacy campaigns amid federal funding cuts further sharpened my ability to communicate urgency and impact.
Social Media + Design
Throughout my career I have had the valuable opportunity to supplement social media for every organization I have worked at. From writing and producing video content for web and social to various social media campaigns, I am no stranger to graphic design and the fierce power of intentional social media copy. As a gen-z, I know a thing or two about the most powerful digital marketing tool in the industry.