Hi! I'm Valentina, a public relations expert currently located in Dallas, Texas. I was born in Bogota, Colombia and raised in Germany and Houston.
Like my background, my career experience is a colorful one that includes luxury retail, tech, food & beverage and healthcare. My experience in public health PR has shown me that work fueled by passion leads to authenticity and excellence. In this industry, storytelling is at the heart of everything we do and I strive to craft stories that uplift brand messaging and inspire action.
Public Relations & Marketing
VALENTINA PALOMINO
Elevating my organization through earned media is integral to my story telling. Garnering media placements across local and national media outlets positions my brand as the expert on the topic and shares key organizational messages with the community. Notable placements including Today, The Dallas Morning News, AfroTech, The Weather Channel, CBS Univision, Telemundo and more
Marketing
Creating compelling marketing strategies means truly understanding your audience. Managing an Estee Lauder company during a pandemic where lipstick was an afterthought, crafting food & beverage messaging in an industry riddled with supply shortages and spearheading public health campaigns in a information-fatigued world has strengthened me as a communicator.
Social
Throughout my career I have had the valuable opportunity to supplement social media for every organization I have worked at. From writing and producing video content for web and social to various social media campaigns, I am no stranger to graphic design and the fierce power of intentional social media copy. As a ‘chronically online’ zillennial, I know a thing or two about the most powerful digital marketing tool in the industry.